Search engine optimisation - Sudhi's User Guide

SEO is one of those things that everyone seems to know something about. There is an industry of businesses that specialise in SEO. All I really know is that it's constantly changing, yet remains very important. Today, every business and brand needs, at minimum, a good website. In essence, a good website needs to be responsive, load the home page within a second or two, and deliver some form of content to the user.

Emerging technologies

Taking the user from A to B.

Usability vs aesthetics

Though often seen as competing priorities, striking a balance between the two is crucial for designing effective UX flows.